No to greenwashing: empowering consumers for the green transition

Based on previous publication in European Files magazine, p.53 by Miriam Thiemann and Orla Butler. More than half of EU consumers have their environmental impact in mind when shopping, a European Commission survey revealed. While this is good news, a worrying byproduct is a proliferation of green marketing, with 75% of products on the market carrying an implicit or explicit environmental claim.... ...