PMI Launches "Our World Is Not an Ashtray" Initiative and Aims to Halve Plastic Litter from Products by 2025

New study reveals that one quarter of adult smokers think throwing cigarette butts on the ground is "normal," confirming cleanup partner Litterati's belief that education is key LAUSANNE, Switzerland--(BUSINESS WIRE)--Philip Morris International Inc. (PMI) (NYSE:PM) today launched "Our World Is Not an Ashtray," a new global initiative to raise awareness and drive a long-term change in... ...